BUND e.V.Time Runs Out
Creative Print Campaign
Agency
Scholz & Friends Berlin
Year
2010
Awards
The project received a total of 20 awards, including a Gold at Cannes, two Golds at Eurobest, and the Audience Award at the festvial of ADC Germany, recognizing it as the best work in the eyes of all visitors.
These ADs highlighted the alarming fact that every 60 seconds, a species dies out. The campaign got significant international attention and continues to be cited in blog articles and collections as an example of outstanding advertising. Unfortunately, humanity’s approach to environmental conservation has seen little improvement since then. The clock keeps ticking.
