Bombsfrom Berlin
Activist PR Campaign
Agency
Scholz & Friends Berlin
Year
2012
Awards
It was honored with 1x Gold award at the International German PR Prize and 1x Silver at the CommAwards in the 'Space' category.
One project I’m particularly proud of proves that persistence truly pays off. Despite challenges — skepticism about feasibility, unpredictable Berlin weather, government permissions, and the logistics of organizing demonstrators — we brought this campaign to life. The activist PR action in front of the German Parliament attracted major media attention and created an image that continued to appear in newspapers for years. Unfortunately, the issue it addressed remains relevant to this day.
The Symbolic Image
At the heart of the campaign was a powerful symbolic image — bombs rising from Berlin — illustrating Germany’s role in the global arms trade. The visual concept was deliberately simple yet striking, creating a lasting impression that continued to appear in media coverage for years.
In the past, bombs were dropped on Berlin; today, bombs are exported from Berlin.
Press Coverage
